Pamela Phua

Pamela Phua is the Global Product Management Director for AkzoNobel, covering both Paints and Coating businesses. Prior to the current appointment, Pamela was the Commercial Managing Director for Vietnam and cluster of key emerging markets including Singapore Cambodia, Laos & Myanmar.

In her stint of career with AkzoNobel, Pamela was also the R&D Director for Asia Pacific & Global Director of Exterior Wall Paint research group who has led and pioneered breakthrough paint innovations & product inventions across well-known household & trade brands including Dulux Weathershield / Powerflexx, Dulux Pentalite, Dulux Wash & Wear / EasyClean, Dulux Inspire/ Catylac by Dulux, Aquatech and many others.

Pamela is currently the President and Technical Chairperson for the Singapore Paint Industry Association and Vice President for Asia Coating & Ink Federation. Pamela also heads National Techncial Committee for Surface Coating, under the Chemical Standards Council of Singapore which contributed to the development of various well-known and trusted Singapore Standards for the paint & coating industry:

• SS678 (Specification for Solar Reflective Waterbased Coating)
• SS685 (Specification for Wtaerbased Primer for Wood & Metal)
• SS686 (Specification for Waterbased Enamel Paint)
• SS345 (Specification for emulsion paints for decorative paints)
• SS500 (Specification for elastomeric wall coatings)
• SS150 (Specification for Emulsion Paints for Decorative purposes)
• SS 579 (Specification for water- based sealer for interior and exterior uses) and many others

Pamela is also an author for the G7&G20 summit publication advocating green developments and a keynote speaker in United Nation Climate Change Conference. Furthermore, latest being the COP29 in Baku Azerbaijan during November 2024.